Gone are the days when customers roam around the malls to buy stuff. Internet has made it possible for everyone to buy from anywhere they are. Now the biggest challenge for brands and businesses like yours is how to make your customers see you online. Your online customers are out there, searching services, consuming content …

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Customer avatars (also known as consumer profile, target market profile, ideal customer profile, or client avatar) are often overlooked when planning a strategy for your business. While anyone from anywhere can be your customer, having an idea of your ideal customer’s profile is necessary. And it’s not just their age and gender that you have …

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Term of the Week:⠀SSL⠀⠀ What is SSL and how does it secure a connection?⠀⠀As a business owner, it is important to understand the terms commonly use in the internet. SSL or Security Socket Layer is a standard security technology for those who are establishing links that are encrypted between a client and its servers.⠀⠀It protects …

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