Case 3

World People

  • Company name: World People (Torrance, CA)
  • URL:
  • Industry: Business consulting
  • Our scope of services: Redesign, reorganization of content, writing (Japanese, English), newsletter set up/design/content consulting, sales funnel consulting, stock photo selection,
  • Purpose of the website: To organize and better present the content she already had


There were multiple navigation menus and tabs, which made the navigation of the website a little confusing. There is a freebie (free booklet) on the website, but because it is not in sync with the newsletter system, the client had to manually collect and control the client information. Copies also needed to be updated, because her business and targeted audience had changed.


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